Today we're talking about website privacy policies and why it is required that you have them. We are also covering what website privacy policies do to protect you, how you can create them, and how you can place your policy on your website so that your website and your business is protected and professional.
Firstly, you're going to have to provide some identification and contact information for you as a business, so that when you tell people their rights to monitor and restrict what information you hold from them, they have someone to contact. And, if they have a complaint that you're misusing their information, or if they no longer want you to have their information, they need to be able to get in touch with you and make that complaint or request.
Then, you have to tell them why you're collecting their information. Most of the time you're collecting information to tailor offers and services based on their interests, according to their activities on your site. For example, if I went to somebody's website and wanted to learn more about how to swing a baseball bat, I would most likely be clicking on the blogs or the videos about how to swing a baseball bat. They would then know that I'm into baseball and perhaps not soccer. So, if I give them my email address, they're not going to send me a bunch of stuff about Real Madrid and Barcelona. They're going to send me baseball-related things-- maybe Yankees and Red Sox kind of stuff. This is helpful to both the business owner and the consumer. Just keep in mind that you do have to let people who come to your website know if you're going to share their information and for what purposes.
Finally, you also have to tell them who you're sharing information with. Most people who have lead magnets and perhaps give out a freebie such as a PDF or something, then collect email addresses and are at least sharing that information with their email service provider. This could be ConvertKit (what I use), MailChimp, ActiveCampaign, Kajabi, or anyone else who is a third party. You don't have to list every company that you're sharing information with, just classes of companies. So, you can generally state, "email service providers," or "advertising accounts at Facebook and Google" -- that sort of thing. And again, beyond that, it's purely good business practice to let people know what you're doing with the information, especially as we are all discovering that information is now more valuable than we realized in the past.
We have legal document templates at Functional Lawyer. These templates have been written and reviewed by a team of attorneys and are now available for you to use in your business. These fully customizable documents are provided in MS Word format and come with an accompanying video tutorial explaining how to adapt them for your own use.
Scott Rattigan is an attorney, co-founder of a thriving functional medicine membership practice, and the founder of Functional Lawyer. He is an award-winning writer and speaker who is dedicated to helping functional and integrative medicine doctors succeed in building their dream practice.
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