SEO & Marketing Success without Spending -W/ Andrew Newland
Episode 002
Summary
Andrew Newland, owner of Functional Medicine Marketing, discusses the ineffectiveness of organic social media and the importance of search engine optimization (SEO) in growing a functional medicine practice. He explains the three pillars of SEO: technical, content, and local. Andrew shares his personal journey into functional medicine marketing and emphasizes the need for community engagement and providing value to potential patients. He also provides insights into marketing strategies for low budgets and highlights the importance of having a well-functioning website for SEO success. In this conversation, Andrew Newland from Functional Medicine Marketing discusses the importance of SEO for functional medicine practices. He covers technical optimization, content creation, and local SEO as key components of a successful SEO strategy. Andrew also emphasizes the significance of having a Google Business Listing and provides tips for optimizing it. He advises on hiring a marketing firm and suggests questions to ask during the interview process. Andrew shares a case study of a practice that achieved significant growth through SEO. He concludes by highlighting the importance of a long-term approach to marketing and provides his contact information.
Takeaways
Technical optimization, content creation, and local SEO are essential for a successful SEO strategy. Having a Google Business Listing and optimizing it is crucial for local SEO. When hiring a marketing firm, ask about their approach to technical, content, and local SEO. A long-term approach to marketing, such as SEO, is more effective than quick fixes or shortcuts.
Chapters
00:00 Introduction
02:16 The Ineffectiveness of Organic Social Media
05:01 The Importance of SEO
06:24 What is SEO?
08:17 The Three Pillars of SEO
19:00 Andrew Newland's Journey into Functional Medicine Marketing
24:56 What's Working Now in Marketing
28:05 Marketing Strategies for Low Budgets
32:26 The Importance of Community Engagement
34:23 The Basics of SEO
40:57 Technical Optimization
44:21 Content Creation
46:23 Local SEO
49:25 Google Business Listing
53:24 Hiring a Marketing Firm
56:53 Questions to Ask a Marketing Firm
59:37 Case Study: From Frustration to Success
01:03:56 Long-Term Approach to Marketing
01:04:33 Conclusion and Contact Information